About us

Hi, I’m Isabella, and this brand started because I couldn’t find hair products that truly worked for my hair.

I have long, waist-length hair, and hair towels never seemed to fit properly. They were never long enough to wrap, wring out, and keep my hair together the way I needed. So I decided to design one that would.

The very first product I created was our extra-long hair towel. It’s designed for long hair. Long enough to wrap comfortably, gently remove excess water, and keep everything together without fully drying your hair. This makes styling easier and kinder on your hair.

I come from a family of three sisters, all with different curl patterns. The eldest sister with crazy curly hair loves bold statement accessories like the turtle claw clip, and the other leans towards soft bohemian florals, and me? I’m a beach-loving, roller-skating girl who’s all about a good vibe, comfort and style.

That’s what this brand is about — creating hair accessories and everyday essentials that are easy to use, look good, and let you show your true personality